Home February 2018 The Value Of Face-To-Face Networking In Cannabis Industry Job Searches

The Value Of Face-To-Face Networking In Cannabis Industry Job Searches


CannaCon, one of the most established B2B and B2C networking events in the cannabis space, is putting on their first-ever career fair in Seattle, WA on February 17, 2018. With the event, the team at CannaCon is looking to leverage their extensive cannabis industry network for the benefit of hopeful candidates looking to enter the business. Moreover, to provide attendees of the event with the most educational experience possible, CannaCon has partnered with the cannabis industry recruiting firm Mac & Fulton Talent Partners. The recruiters at M&F Talent specialize in helping candidates find applicable and meaningful careers in a variety of professional arenas related to marijuana, horticulture, and hydroponics.

The motivation behind the CannaCon career fair is to give candidates and hiring parties the opportunity to meet one another face-to-face. As the cannabis industry continues to grow and evolve, the need for professionalism in the work place is at an all time high. However, there has been an overriding “disconnect” between those candidates looking to enter the industry and hiring parties looking to expand their teams. Individuals on both sides of the hiring spectrum have a difficult time qualifying one another through impersonal internet interactions.

The cannabis industry, perhaps more than any other business field, can truly benefit from the intimate nature of career fairs. For starters, cannabis businesses need to source qualified employees from a talent pool that largely lacks in experience directly applicable to marijuana. As such, hiring parties in the cannabis space are realizing the need to hire from outside their personal networks—as well as the industry—but are having a difficult time discerning the guidelines for applicable experience. In a similar note, hopeful cannabis industry candidates are having a hard time explaining their professional history in a way that seems relevant to employers.

Many feel that the rift in communication between hiring companies and hopeful candidates in the cannabis industry could be slowing its progression as a whole. Because, cannabis businesses need guidance, structure, and direction from professionals who have dealt with regulated industries, seasonal agriculture, inventory management, and compliance procedures—to name a few. Often times, those candidates who have this sort of valuable experience don’t communicate its applicability to the cannabis industry effectively via resume and email.

While there is no doubt that the internet is a powerful tool for these employment scenarios, it often removes the “humanity” from the hiring process. For cannabis industry employers, intuitive feelings about a candidate are sometimes the deciding factor in whether to make a hire—this is largely because most people don’t have any professional history in the cannabis business.

The true worth of career fairs—like Seattle CannaCon—is evident as at these events candidates can express their value to hiring companies without the impersonal restrictions of internet job searching. Often times, these personal interactions can be all the difference in facilitating a hire.

With the start of 2018, the news surrounding the cannabis industry creates a real sense of urgency for businesses to put teams in place that can effectively navigate the turbulent waters of this novel business. To illustrate, marijuana industry and mainstream media sources alike have been heavily covering the launch of the new recreational marketplace in California. In a less enthusiastic note, there has been talks of federal government intervention—and potentially prosecution—coming down on the now booming marijuana market. Both topics directly inform the notion that the cannabis industry needs to continue its progressions towards a compliant, rule-abiding business arena.

The cannabis space needs professionalism to continue to mature, as well survive, in the turbulent waters of both exponential growth and a potential federal crackdown. With this notion in mind, progression in this field is completely dictated by those professionals whom manage the industry. Point being, if the cannabis industry wants to be legitimate in the eyes of mainstream Americans, it requires the right employees at the helm of businesses.

The Seattle CannaCon career fair will give cannabis businesses and candidates the rare opportunity to meet face-to-face concerning employment in this exciting new industry. The hope is that this personal networking experience can help alleviate some of the connectivity issues that have arisen between hiring parties and hopeful candidates in the cannabis space. Also, the recruiting team at Mac & Fulton Talent Partners have put together several programs designed to facilitate efficient communication between businesses and candidates. M&F Talent will also be giving presentations and providing information on cannabis industry resume writing, career search guidelines, and applicable career experience.


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