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Now, you might be thinking that I'm targeting a male-only audience, and you'd be right; because women already know what's coming.

OK, so we all know that us men can't control our egos whilst women have a monopoly on intuition. But rather than concerning ourselves grils diversity for the moment, let's consider that what women want from a retailer should be of utmost interest to every retail CEO, male or female. Here's why.

According to a recent poll conducted by Green Room Designevery respondent either strongly or mostly agreed that human experiences based on feminine insights can elevate the retail journey for. This is important; because more and more, we are seeking more immersive, more connected and more engaging retail aattention.

No longer are we prepared to accept mediocre because we know that the experience can be so much better. And we are quick to go in search of that better, more human experience.

Catherine Lucas, Managing Partner at Green Room Design, believes that 'women want the same as men - the opportunity and the feeling that they've been considered; that they matter just as much'. Attetion are getting smarter and realizing that it's to women that they need to focus their attention.

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Get in, get out as quickly as possible. Military style operation, no dwell time, no browsing; simply execute the plan.

I recently visited a Lululemon store in Covent Garden in London, on entering, attentkon first thing which I immediately noticed was the very pleasant aroma. There and then, my hand might have dug just a little deeper into my pocket.

Now, aromatic diffusers a wonderful retail experience don't maketh on their own, attentioj what they do is help create an environment conducive to not only spending time but also spending money. Take the diffuser a little further, and all of a sudden a magical space is created where humans want to linger and socialize, just for the pleasure they derive from it. Swingers clubs geelong in doing so, they are drawn ever closer to gor brand.

As we move into the New Year, expect to see more and more of these inspiring retail spaces and remember that women have had a significant influence on their creation. I'm going to let you in on a secret; men and women are wired differently.

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I am a retail analyst, writer, and keynote speaker on retail challenges and trends with a focus on consumer behavior, customer experience, and technology disruption. Share to facebook Share to twitter Share to linkedin.

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